poultry products are highly influenced by how the consumer perceives the final product: the first factor is colour  - •it is said that “we eat with our eyes”  - •good pigmentation of chicken skin/shanks and egg yolks suggest  healthy animals  - •good colour levels are highly desired by consumers in Australia  - •the quality pigment products of Jabiru will enable optimum pigmentation to be achieved in the most cost-effective manner


Pigmentation of Poultry for

Chickens and Eggs

Jabiru Agribusiness Pty Ltd


 

•pigments in common ingredients used for feed in Australia do not normally contain sufficient carotenoids to give the colours of egg yolks or skin/shanks that are desired by consumers - •for example a corn-based layer diet will produce eggs with a fan score of about 7-8, which is a pale yellow  - •supplementation of these diets with pigments will allow the required colours to be achieved  - •colour is best established by application of good quality  stable pigments